The pharmaceutical industry is typically sterile and void of any personality. While building a brand foundation for Masters Pharmaceutical, I wanted to capture the fast-paced atmosphere of a pharmaceutical call center with their visual identity.
Why a lion you ask? A lion has to have a great deal of poise to thrive in its environment. As a call center representative—you must walk the fine line of being too aggressive or overly casual. The checker pattern is another representation of the fast-paced environment and symbolizes the engine that drives Masters.
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