I helped launch and build a full design system for a diabetic product line, EasyTouch Products. The project included custom packaging for over 500 products, catalogs, flyer templates, and branding.
More than 100 million U.S. adults are now living with diabetes or pre-diabetes. Effecting the the way our bodies use digested food for growth and energy, diabetic patients use syringes, glucose meters, lancets, and other diabetic products multiple times a day—regulating their blood sugar levels.
The foundation for EasyTouch was to "brighten the patients day" and show the point of precision needed to balance your life while managing diabetes. Our "swish" that is found throughout many of the EasyTouch packages is a representation of that point of precision needed to regulate diabetes. The slanted line pattern we used is another symbol of the structure EasyTouch provides to its diabetic patients throughout their journey managing this disease.
Here are a few samples of the project below.